Systems · Strategy · Development

Systems that unfold

Custom systems that replace fragmented tools, automate operations, and scale performance-driven businesses.

Used by Formula Soccer, Elite Performance Clinic, and enterprise operators.

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What I build

Custom platforms for scheduling, client management, reporting, internal workflows, and revenue operations.

Who it's for

Performance clinics, training facilities, service businesses, ecommerce brands, and teams with operational complexity.

Selected systems

Formula Soccer, Elite Performance Clinic, ecommerce and service platforms, and enterprise systems under NDA. See selected work for case studies and outcomes. selected work

Outcomes typically include:

• Reduced manual work
• Centralized data
• Improved operational clarity
• Systems that scale with the business

How engagements work

Audit, architecture, design, build, launch, iterate. Most projects start with a structured system breakdown—book a system breakdown or explore the approach and services sections for detail.

Sarah Kitay builds custom software systems for clinics, training facilities, ecommerce brands, and service businesses. These systems replace fragmented tools with unified platforms for scheduling, client management, data tracking, and operations. Used by Formula Soccer, Elite Performance Clinic, and enterprise operators.

Book a system breakdown · View selected work

The real problem

Most businesses at this stage are losing time, revenue, and visibility because their systems were never designed to scale.

The work still gets done—but hours disappear into rework, revenue signals go fuzzy, and what should be visible across the operation stays trapped in inboxes, spreadsheets, and one-off tools.

• Time that should move strategy gets spent reconciling versions and chasing updates
• Revenue and margin stories drift from what the team sees on the ground day to day
• Operational change is slow because nobody has a single, trusted picture of the system
• Each new tool adds another island instead of compounding clarity
• Nothing was built to fail on purpose—it just was not built to carry the load you have now